The world of search engine optimisation (SEO) is often thought of as being shrouded in mystery and very much a ‘dark art’. And while only Google knows exactly what their algorithm contains, there are three basic steps that will get your pages ranked on Google, and the other search engines:
- Find the keywords that people are actually searching for
- Optimise your pages so that the keywords you discovered in Step 1 can get picked up by the search engines
- Get links from other sites into your pages
That’s it! Easy – right? Hmmm … I wish it was! I’ve been practising the art of SEO for 7 years now – and it sure is anything but easy! Still, stick to this 3 step formula and you will get good rankings – I guarantee it!